Who Is Eden Frost?
The URL of this website is whoisedenfrost.com, which requires a small explanation.
When I was setting it up, the first thing I did was try to buy edenfrost.com — my actual name — only to discover it was already taken. By a copywriting agency in Amsterdam. Has been since 2009.
Fine. I found another domain. But the question nagged at me: why does a company called EdenFrost exist, and where did the name come from?
EdenFrost is a small English-Dutch translation and copywriting agency. I went through their whole website looking for any explanation of the name — an About blurb, a founding story, anything. Nothing. Their team page lists everyone by first name only: a CEO named Tamar, a senior project manager named Joanne, an editor named Sarah, a marketing coordinator named Ed.
First names only meant I couldn't rule anything out yet. So I pulled up their LinkedIn page, where full names are listed, and went through everyone one by one. No Frost. No Eden as a last name either. The current team was a dead end.
That said, the company has been around since 2009 — seventeen years is a long time. It was entirely plausible that a founder with one of those names had simply moved on. This was my working theory: that it was a founder name situation, like a law firm. Two people, two surnames, one agency.
I had a second theory running in parallel: that the name had some Dutch cultural significance I wasn't aware of. I asked Google, Claude, and ChatGPT. The answer was basically: no, not really. So that one was out. The founder theory was still alive, and that's where I focused.
The obvious next step was to find the original incorporation documents. If the company was registered with founders named Eden or Frost, it would be right there on the paperwork. I found the EdenFrost listing on the Dutch Business Registry without much trouble — Google Translate got me far enough — but the actual documents I needed were behind a paywall. €3, which is not a lot of money, but I figured I'd exhaust the free options first.
So I went to the Wayback Machine.
The site has been archived going back to 2010, but the oldest records — roughly 2010 to 2013 — were inaccessible, probably due to some unsupported web format from that era. I tried several of those early links before giving up on them and switching tactics: instead of going oldest-first, I started from the present and worked backwards, looking for the earliest version of the site I could actually open.
I found a working snapshot from around 2018. The About page in that version listed several team members who no longer appear on the current site — and among them, alongside Tamar, was someone named Colleen, with co-founder printed under her name.
So: two co-founders, neither named Eden or Frost. The law firm theory was dead.
But Colleen's bio caught my attention for another reason. It described her as Canadian. On a hunch, I kept going back through the archive until I found a working page from 2014, where Tamar's bio described her as “Canada-born and Amsterdam-smitten.”
Two Canadians who'd built a life in Amsterdam, running an agency called EdenFrost.
I should mention at this point that I am also Canadian. What are the odds? Two fellow Canadians, running a small copywriting business in Amsterdam, and they somehow ended up with my name on the door.
Two Canadians, a word meaning cold, a country famous for it — the connection felt obvious enough to at least consider. And as a Canadian who grew up with the last name Frost, I'll admit it's not a foreign concept to me — I can't even tell you how many times I was asked if I had a brother named Jack. So when I clocked that both founders were Canadian, my instinct that Frost might be a nod to the cold back home felt less like a stretch and more like something I recognised. It's the kind of thing a Canadian would do. My best guess — and it is very much a guess — is that Frost is a nod to where they're from, and Eden is some kind of stand-in for where they ended up. Amsterdam as paradise. The garden they chose. Or maybe they just liked how the two words sounded together.
At that point I'd run out of places to look without spending money, so I did the only thing left: I emailed them.
Subject: A slightly unusual question about your name
Hi EdenFrost team,
I hope this email finds you well — I promise this is a slightly unusual but entirely well-intentioned message.
I recently came across your website while doing some research, and I was immediately struck by your agency's name: EdenFrost. The reason it caught my attention is that Eden Frost is actually my name — first and last — so I did a double take when I saw it!
I had a look through your About page to see if there was a founder or team member behind the name, but it seems like there isn't — at least not one you mention. I was just so curious: where does the name come from? Is there a story behind it?
No agenda here at all — I'm just genuinely tickled by the coincidence and couldn't resist asking.
Wishing you all the best from London,
Eden Frost
Still waiting to hear back. Stay tuned for updates.